An Icon Remixed.
Nike SB Wair Max “Silver Bullet” Campaign — featuring Ishod

The “Silver Bullet” is widely recognized as the most iconic colorway of the legendary Air Max ‘97. Inspired by Japan’s sleek bullet trains, the design incorporates a metallic silver upper, reflective accents, and fluid lines that capture the speed, motion, and innovation of high-speed rail.

Collaborating with friends on projects of this scale is a rare privilege, and we’re deeply grateful for the opportunity. A big thank you to Ishod and the Nike SB team for their trust and partnership.

Client: Nike SB
Subject: Ishod Wair
CD + Logos: Fine Lines Agency
Photography + AD + Design/Motion: Brent Waterworth