For our Rapha shoot, we brought the “Go, until you’re lost” motto to life. We sent rider Boo on an uncharted journey through the backroads of Bakersfield, CA. With no set route and no expectations, the ride became a true exploration of the unexpected—twisting through quiet lanes, open fields, and rugged terrain, capturing the essence of adventure that defines the Rapha Explore collection. Every moment highlighted the philosophy behind the collection: embracing the journey over the destination, discovering new perspectives, and experiencing the ride in its purest form. The result is a campaign that celebrates freedom, curiosity, and the thrill of getting lost in the ride—exactly as Rapha intended.